Template-Type: ReDIF-Paper 1.0

Author-Name:  James J. Murphy
Author-Name-First: James
Author-Name-Last: Murphy
Author-Email:  murphy@uaa.alaska.edu
Author-Workplace-Name: Department of Economics, University of Alaska Anchorage

Author-Name:  Molly Conlin
Author-Name-First: Molly
Author-Name-Last: Conlin
Author-Workplace-Name: Department of Economics, University of Alaska Anchorage

Author-Name:  Bryan Haugstad
Author-Name-First: Bryan
Author-Name-Last: Haugstad
Author-Workplace-Name: Department of Economics, University of Alaska Anchorage

Title: An Experimental Test of Cause-Related Marketing and Charitable Giving

Abstract: We conducted a natural field experiment at a local toy store in Anchorage, Alaska to estimate the potential impact on consumer behavior and business revenues when the firm’s charitable donation is conditional on the total dollar amount of the individual transaction. Results suggest that there was a modest increase in sales revenue as a result of the donation offer, however it is unlikely that the additional profits offset the cost of the donations.
 
Creation-date: 2021-09
Number: 2021-02

Handle: RePEc:ala:wpaper:2021-02
File-URL: http://www.econpapers.uaa.alaska.edu/RePEC/ala/wpaper/ALA202102.pdf
File-Format: Application/pdf

Classification-JEL: C90, C93, D64, D9, H41
Keywords: Experimental economics, field experiment, charitable giving, cause-related marketing, corporate social responsibility, philanthropy
Publication-Status: