Template-type: ReDIF-Paper 1.0

Author-Name: John List
Author-Name-First: John
Author-Name-Last: List
Author-Workplace-Name: University of Chicago

Author-Name: James Murphy
Author-Name-First: James
Author-Name-Last: Murphy
Author-Workplace-Name: University of Alaska Anchorage

Author-Name: Michael Price
Author-Name-First: Michael
Author-Name-Last: Price
Author-Workplace-Name: University of Alabama

Author-Name: Alexander James
Author-Name-First: Alexander
Author-Name-Last: James
Author-Workplace-Name: University of Alaska Anchorage

Title: Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give.
Abstract: We partnered with Alaska’s Pick.Click.Give. Charitable Contributions Program to implement a statewide natural field experiment with 540,000 Alaskans designed to explore whether targeted appeals emphasizing donor benefits through warm glow impact donations. Results highlight the relative import of appeals to self. Individuals who received such an appeal were 4.5 percent more likely to give and gave 20 percent more than counterparts in the control group. Yet, a message that instead appealed to recipient benefits had no effect on average donations relative to the control group. We also find evidence of long-run effects of warm glow appeals in the subsequent year.

Classification-JEL: C93, D01, D64, D91, H41, L30, L38, M31, M37
Keywords: field experiment, experimental economics, charitable giving, philanthropy, warm glow, nonprofits, altruism, Alaska, Permanent Fund Dividend

Creation-Date: 2019-11 

Number: 2019-07 

File-URL: http://www.econpapers.uaa.alaska.edu/RePEC/ala/wpaper/ALA201907.pdf

File-Format: Application/pdf

Handle: RePEc:ala:wpaper:2019-07