Template-Type: ReDIF-Paper 1.0 Author-Name: Jonathan E. Alevy Author-Name-First: Jonathan Author-Name-Last: Alevy Author-Email: afja@uaa.alaska.edu Author-Workplace-Name: Department of Economics, University of Alaska Anchorage Author-Name: John A. List Author-Name-First: John Author-Name-Last: List Author-Email: jlist@uchicago.edu Author-Workplace-Name: Department of Economics, University of Chicago Author-Name: Wiktor Adamowicz Author-Name-First: Wiktor Author-Name-Last: Adamowicz Author-Email: Vic.Adamowicz@ales.ualberta.ca Author-Workplace-Name: Department of Rural Economy, University of Alberta Title: How can Behavioral Economics Inform Non-Market Valuation? An Example from the Preference Reversal Literature Abstract:Psychological insights have made inroads within most areas of study in economics. One area where less advance has occurred is environmental and resource economics. In this study, we examine preference reversals over evaluation modes, in which economic values critically depend on whether a good is valued jointly with others, or in isolation. The question arises because two methods for eliciting stated preferences differ in that one presents objects together and another presents them in isolation. Our empirical evidence demonstrates the import of behavioral economics, and sheds new light on the possible insensitivity of valuations to the scope of the good. Number: 2010-08 Keywords: field experiment Classification-JEL: C93, Q51 Creation-date:2010 File-URL: http://www.econpapers.uaa.alaska.edu/RePEC/ala/wpaper/ALA201008.pdf File-Format: Application/pdf Handle: RePEc:ala:wpaper:2010-08